Our Social Responsibility

Practising responsible tourism is a non-negotiable to us

We are responsible and accountable for the role we play in the countries in which we operate; economically, socially, and environmentally. Our accountability is lived through the DNA of our core business values and our company culture.

Empowering people

We realise the impact of tourism on sustainable economic growth. We empower people in our society, in our industry, and in our business. We raise awareness of the value of heritage in a way that protects and preserves our natural environment.

Community-based programmes

Through our Tour Guide Academy and learnership programme, we contribute to skills development and job creation, as well as to our family itself. We aim to make a lasting and measurable difference in the quality of people’s lives. We activate this through community-based programs centered around education, sport, and the promotion of basic human rights in all forms.

African Eagle has been over the years working with some communities to establish campsites in order to create employment and income for local people through tourism. One such example is the community campsite at Khowarib in the Sesfontein region.


Our commitment to sustainable tourism has earned us the following certifications:

  • Green Leaf Environment Standard – Core Status
  • Travellife – Tour Operators Partner
  • Fair Trade Tourism – Approved Tour Operator
  • Eco-Tourism Kenya

In order to promote responsible tourism that respects our environment, we are members of  Tourism Supporting Conservation ( TOSCO): Responsible travel to natural areas conserves the environment and sustains the well-being of the local people therefore TOSCO works with professional stakeholders and researchers to promote conservation.

We also support Bishop Kameeta Kindergarten: The Kindergarten was established with the aim of improving the lives of orphaned, HIV-infected or abandoned children and meeting their physical, emotional, social, mental, and spiritual needs, all of which are essential for significant and positive development.